This live show was a 5-hour interactive music livestream on Twitch, meant to celebrate the channel's 5-year anniversary. The musician is an acquaintance of mine, so I planned it for him.
Event Goals
- Celebrate the 5-year community
- Ensure the viewers enjoy the show
- Raise money through donations
Experience Design
The show lasted 5 hours to signify the 5-year anniversary. To interact with the audience, the following engagement mechanics were used:
- Live chat
- Merch giveaways
- Guessing games with the streamer
- Incentives & Overall goals: There were incentives that people could redeem if they donated a certain amount of money, as well as overall goals that people contributed towards with their donations
- The incentives were better when the donations were larger.
- Some goals/games lasted the entire show, so people wanted to stay until the end to find out the result.
- The goals were getting better towards the end of the show to build up the hype.
- There were stretch goals once the main goals were reached so that people feel like they have more to contribute to.
Content created for the show
- I edited 2 video clips with highlights of previous streams to build an emotional connection, reminding people of all the important and funny moments.
- I produced an AI song full of references to events that happened in the channel.
Tools used
- Hitfilm for video editing
- Streamelements to implement the goals & the merch giveaways
Outcomes
- Donations: ~ 1100 GBP
- Average number of Viewers: 63 over the duration of the stream
Lessons learned about Live Event Production
- Things can change very quickly, and it's important to be adaptable and willing to make swift decisions when necessary.
- Always have a plan B.
- It's essential to test everything in the environment where the actual event will take place, as otherwise you may not notice situations you need to plan for.
- It may be easy to feel disappointed when things don't go perfectly as planned, but this doesn't really matter as long as the people enjoy the experience.